NDT, the Nederlands Dance Theater, is a Dutch Modern Dance company of high international reputation, based in The Hague, the Netherlands. Their dance is their identity, so we created an Identity out of their dance.
Tour truck and stationary
Since 1959 The Netherlands Dance Theater works with choreographers, such as Hans van Maanen, William Forsythe and Jiří Kylián to build an impressive repertoire of dance perfomances of international fame and reputation.
In order to create the new Visual Identity for the NDT, it was very clear to us from the start, that we had to find a way, to integrate ‘dance’ itself into this Identity.
We invited some NDT-dancers into a motion-tracking studio, and asked them to dance parts of the alphabet. Those very recognizable and at the same time very personal movements became the point of departure for the new Visual Identity of the company.
Selected traces of those movements add an extra exciting layer to the logo, corporate font and form language.